Want to define and grow your B2B footprint?
We can help you stand out
Fractional Sales and Marketing Leads
We are B2B-ABC, a one-stop shop solution for businesses looking for B2B growth.
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Are you a startup or scale-up, thinking about B2B sales?
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Do you need help in creating a go to market strategy?
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Do you need commercial support but can’t commit to full time resources?
Whether you're looking for strategic support only or full execution, we offer a range of services to support your objectives and unlock your potential.
We will inventory your current product offering, processes and capabilities, before providing a sales strategy and marketing materials to unlock your B2B potential.
Available on a short or medium term basis, we coordinate seamlessly with your in-house team, forming an integrated, well-informed extension of the business.
Our Services
Growth Strategy
Act as trusted advisors to exec and C-suite on organisational structure and direction.
Identify market opportunity and ideal customer profiles.
​Define targets and the pipeline needed for business growth and forecasting.
Launch and nurture key 3rd party partnerships as required.
Process Design
Set up sales tools and processes required to track and nurture marketing qualified leads and sales opportunities.
Create a high performance B2B organisation through team coaching, training and recruitment.
Implement high touch B2B sales cycles and client success structures.
Market Positioning
Define the B2B value proposition including positioning and boiler plates.
Create tactical marketing plans including events, webinars and B2B web pages.
Create multi-channel lead generation content including social media and sales
collateral.
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OUR BRANDS
NEELUM
Neelum is a seasoned leader, having held prominent international positions across the health-tech, telecommunications, payments, aviation and HR tech sectors.
With over 20 years’ experience in senior commercial roles, her expertise lies in driving business-to-business growth through the creation of high-performance environments.
Neelum’s strategic mindset, diversity of thought and commercial acumen enables her to craft optimal organisational structures, design go-to-market frameworks, implement portfolio wins and foster team trust.
Before transitioning to consultancy and advisory roles, Neelum served in high-profile positions, including VP International at Headspace where she had end-to-end responsibility for a multi-market team covering all sales, client success, marketing and operational functions.
She has also held General Manager positions at American Express, Vodafone and Qantas, where at each organisation she delivered multi-million pound targets across EMEA, APAC and North America.
Neelum’s passion is working with mission-led scaling businesses on their journey to drive social change.
CHARLIE
Charlie is a senior B2B SaaS marketer with 14 years’ experience and a background in journalism. He can manage and execute across all marketing pillars, with deep expertise in lead generation and product marketing.
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He excels at building marketing functions from scratch, quickly grasping complex business offerings and distilling them into clear messaging. He then devises suitable go-to-market plans and wider marketing strategies to drive lead gen activities.
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He is experienced in EMEA and global roles, working with regional sales teams to position products and devise bespoke marketing activities for the needs of diverse markets in the UK, DACH, Benelux, The Nordics and ANZ.​​
He is comfortable performing as a marketing team of one or as part of a larger marketing function, with experience at start-ups and working across timezones at larger international organisations.
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Charlie has a particular interest in mental health and social impact work, and in his last three jobs he has marketed employee benefits to HR buyers in the mental health, coaching and fertility industries.
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